Food & Drinks sector is one of the fastest growing sectors in India. The country has emerged as one of the world’s leading food and beverage exporters. A drink is usually a liquid meant for human consumption intended to quench thirst. Along with their primary function of fulfilling thirst, beverages also play significant roles in modern society. Common varieties of beverages include water, tea, milk, coffee, hot chocolate, sodas, and juices. Over the years, these have been transformed into a diverse range of products with unique health benefits.
The emergence of packaged drinks has changed the face of nutrition in India. Previously, consumers had to rely on local and even inaccessible food items for their daily nutritional needs. With the advent of packaged drinks, the range of available choices has increased significantly. Today, people can choose from an exclusive variety of flavored drinks, mineral water, fruit juices, organic or real food shakes, and a host of other specialized and customized drink options. A large number of manufacturers across the country are continually exploring novel ways of enhancing the flavor and nutritive value of their products.
Food & Beverages in India are progressing at a rapid pace due to the availability of all-natural and organic ingredients, cost-effectiveness, and customizability of manufactured drinks. With the increase in demand, there has been a parallel growth in the supply base, to which all natural and organic foods and beverages are added. Among these are:
In India, there has been a radical expansion of the rice industry in the rural areas. With this development, demand for processed foods like ready-to-eat cereals, cookies, snack bars, and ready-to-eat meals (RTE) has risen. Although, traditionally, rice is consumed as part of meals, the fast-paced lifestyle of urban Indian households has seen the demand for ready-to-eat cereals and cookies increasing. With this development, the demand for naturally prepared meals like gram wheat/pasta, dry fruits, bakery items, noodles, bread, and snack bars has also seen a significant rise. With the recent liberalization of import policies, Indian food products like tea, coffee, and spices have also begun to enter the global market.
The demand for more natural and organic varieties of food products has led to the introduction of new flavors like coconut, tamarind, mango, carrot, tomato, fenugreek, and strawberry. Some popular drinks entering the health & wellness market include: coconut water, coconut milk, tamarind water, and mango juice. Tamarind is one of the most popular drinks adding tons of health benefits to the human body, as it is known to cure various diseases like high blood pressure, heart problems and diabetes. Tamarind also contains a lot of antioxidants, minerals, vitamins, and enzymes, which makes it extremely helpful in the fight against aging and cancer. Its refreshing and cooling properties make it an excellent choice for refreshing your body. A lot of health food stores are selling tamarind in the form of gels, creams, and even health bars.
Coffee has emerged as another popular drink that is preferred by young and old alike. The coffee industry is witnessing an increase in its global sales, which is attributed to its wide variety of flavors and premium varieties, as well as a wide distribution across various geographies. Fast food chains are also seeing the benefit of including coffee in their menus. The increasing demand for coffee as a beverage can be attributed to the ever-increasing demand for artificially sweetened beverages like soda, which is blamed for weight gain and unwanted side effects.
Americans consume enormous quantities of fruits & vegetables, which is mainly attributed to our healthy eating habits. In fact, the consumption of fruits & vegetables has now surpassed that of processed foods. However, the increased consumption of processed foods can be attributed to our fast food habits. Fast foods are mostly made up of meat, potatoes, refined sugars, etc., which are considered unhealthy.
As per the latest statistical data, Asia-Pacific remains the top performing region with a higher growth rate in terms of volume and value of exports. Consumers in Asia-Pacific are increasingly interested in natural and organic foods as they are becoming more aware about the adverse effects of chemicals used in the manufacturing of various food products. This report offers you a detailed insight into the trends and happenings in the global food and beverages markets.